Growth, abundance, one who makes progress.

Social Impact Communicationsfor Purpose-Driven Organizations

We are driven by the belief that when leaders and organizations are fueled by purpose and fully invested in the communities and people they serve, we can help them successfully bridge gaps and achieve maximum impact.

Our Soul

Zaid Communications is a 100% woman-led and Latina-owned company.

Through nearly 20 years of diverse market expertise and a lifetime of learned experiences, we are able to apply a unique lens to our approach that mobilizes and empowers.

Our Ethos

As multiculturalism is weaved tighter into the fabric of American life, we leverage cultural and linguistic competency to create campaigns that are tailor-made to each market and its unique audiences.

“We provide a 360 approach to deliver a surround-sound effect that disrupts the status quo, wields change and transforms communities.”
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Four women standing together and laughing

Our Commitment

We are committed to shining a light on the importance of diversity, equity and inclusion.

We exclusively work with a network of women, LGBTQ+ and minority-owned and -led partners to deliver on our promise of increasing representation for the public relations industry and beyond.

Our Craft

From corporate America and international nonprofits to startups and civic organizations, we help our clients achieve tangible and measureable results through:

  • Multicultural Engagement
  • Crisis Communications
  • Corporate Communications
  • Digital Strategies
  • Executive Positioning
  • Thought Leadership
  • Media Relations
  • Media Training
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Our Niche

We pride ourselves in telling the stories of the underrepresented and those who champion them. Our expertise runs across a broad gamut of focus areas, including:

  • Corporate DEI
  • Social Justice
  • Healthcare and Health Equity
  • Workers Rights
  • Technology and the Digital Divide
  • Finance and the Wealth Gap
  • Access to K12 and Higher Education
  • Civil and Human Rights
  • Immigration
  • Child Welfare
  • Environmental, Social and Governance
  • Trade Associations
Sonia Diaz

Our Champion

Zaid Communications founder and president Sonia V. Diaz is a six-time award-winning public relations executive with nearly 20 years’ experience in communications and a proven track record of developing media strategies that secure top-tier coverage at the regional, national and global levels in general market, Spanish-language and Black media.