About Us

Founder and President Sonia V. Diaz

Our Soul

Zaid Communications is a 100% woman-led and Latina-owned communications strategies company dedicated to crafting and executing impactful campaigns for companies and organizations who are led by the purpose of elevating the communities they serve.

We are an award-winning agency that specializes in media relations, crisis communications, executive positioning and corporate communications with vast experience and a successful track record of work with non profit, business, technology, healthcare, civic engagement, community relations, policy, labor, trade associations and others.

Our team is highly sought after for its deep understanding of the country’s ever-evolving and ever-growing multicultural communities and for creating grassroots communications campaigns that are culturally and linguistically competent and uniquely tailored to each market and its audiences.

Zaid Communications is also a proud member of The Change Agencies, the first and only national network of independently-owned public relations firms focused on inclusive and authentic communications to multicultural and LGBTQ communities.

Our Ethos

At Zaid Communications, we believe that a strong communications strategy provides a 360 approach to deliver a surround sound effect that disrupts the status quo, wields change and transforms communities.

We work with diverse and seasoned partners who develop prescriptive, pointed, and powerful media campaigns that engage, educate and mobilize audiences towards our client’s goals and effect positive change for the communities they serve.

Our long standing relationships with journalists and media outlets and our deep understanding of newsrooms and what creates headlines allows us to successfully secure meaningful coverage across general market, Spanish-language and Black media throughout the United States. Our earned media portfolio includes Associated Press, Agencia EFE, The New York Times, CNN, Univision, Telemundo, BBC, Washington Post, USA Today, Newsweek, NPR, TechCrunch, AfroTech, Bloomberg, The Grio, The Hill, NBC Nightly News, CBS Evening News, Los Angeles Times en Español, Yahoo, Blavity, Black Enterprise, La Opinion Los Angeles, El Nuevo Herald, iHeart Latino, The Seattle Times, and The Miami Herald, to name a few.

Over the past 15 years, members of our team have been nationally recognized by leading industry organizations including PRWeek, Hispanic Public Relations Association and the PRovoke Media Sabre Awards.